“Social is the way our work gets discovered. Content that is truly exceptional, unique and useful can earn tremendous awareness through social media and that social amplification often leads to great leads to great rankings.”-Rand Fishkin
It has already been an established fact that if you own a business of any kind whether online or not, search engine optimization (SEO for brevity) should be one of your integral marketing strategies.
After all, when it comes to getting online traffic, SEO is paramount. Although the rules as to how to nab the top page result on Google search are not clearly defined, SEO has been a well-regarded tactic that has remained a tried and tested technique in keeping online businesses afloat and relevant. In any case, to become a serious contender in your local industry whatever line of business you might have, using the best local SEO practices is a must. To illustrate, Filipino companies used to be intimidated by international corporations—so much so that they refused to compete with them. Whether their ideas have potential or showed promised were of no regard as showcasing this to the right people was pretty limited. However, with the rise of digital marketing agency in the Philippines, it transformed the game. With the aid of the internet, local businesses and shops have now enjoyed wider exposure and capitalized on their online images as well—so much so that they took care to exploit the tools and strategies that are readily available online. With digital marketing, small business can reach their maximum potential and even grow their small businesses into potentially big juggernauts—all that just by having technologies available in the web work for them. In the same regard, you can also achieve the same. However, know that this cannot be achieved overnight—a commitment to succeed is required to realize this endeavor after all. In any case, here are some of the best local SEO practices in the Philippines:
- Focus on your pages’ on-page SEO
An important task you have to keep in mind is to make sure that all the relevant details as regards your company would be visible in all of your webpages. For consistency, what you write on each page should also reflect on the other pages. Resultantly, this will make it easier for your customers to find you. Include your company’s name, address and phone numbers. Pertinent information such as contact details, store hours and a description should also appear as well.
- Get local citations
Search engines have developed a directory where businesses can create a page to put all of their company’s relevant information including but not limited to the full address, description and contact details. With these listings, you can leverage your shop’s visibility and potentially even expand it. If you doubled your efforts in optimizing your listings by using geography-specific keywords, you would see even better results.
- Optimize your Google+ Business Page
Google+ was once a social media platform that was poised to topple over Facebook’s number 1 preferred spot. As it failed to do just that, quite a lot of individuals regard it as nothing more than a now defunct social media platform that failed in its endeavor. However, entrepreneurs should not be so quick to dismiss the opportunity of growing their businesses here. Once you signed up your business for a Google+ business page, you would effectively put your business on the map. This is the very same map that pops out whenever you do a search for a local restaurant. Let this be a detailed advertisement for your company and ensure it provides pertinent details and information your customers may wish to know such as what products or services you offer.
- Optimize your social pages
Social media is big in the Phillipines—so much so that Filipinos have been ranked as the number 1 users of Facebook worldwide. Entrepreneurs and business would do well to exploit this fact to their advantage by utilizing their social pages to gain more customers. Ensure that your social networking pages should entice consumers to do or transact business with you. Include everything from the details down to actual photos of your products and services. To expand your reach, use location-based social networking sites such as Facebook, Instagram and Twitter. Engage with your audiences and make an impact in doing so. Remember, your potential customers should not feel as if they were interacting with a chatbot, but rather a real human person.