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Computers and Technology

Top Social Media Trends to Know in 2020

Britwise Technologies

March 17, 2020 05:37 PM

Want to grow your business and succeed in 2020?

Then for this, you need to acknowledge yourself with the latest social media marketing trends.

Luckily, there are several social media platforms where you could be spending your time. 

However, at last, it all comes back to your customers.

Is your brand getting visible in front of your potential audience?

Are you offering them what they need?

Where they’re investing their time?

All these questions need to be answered- and also answers to these questions change every year.

So we are going to talk about the top 5 trends of social media that will matter the most to brands, marketers and businesses this year. No matter what your business is about. Keep these social media trends in your mind as you implement your social strategy in 2020. It will help you take your business to a whole new level this year. 

 Social Media Marketing Trends

Social Shopping:

Now you don't have to leave websites to make a purchase. within a few clicks, customers can view ads on Facebook or Instagram feed and make a purchase immediately.

This gives an easy shopping experience to the users. Use these features in a proper way. It can help to boost your sales in 2020.

Social Stories:

It is surveyed that more than 500 million users use Instagram's story feature. Stories are short-time videos or images that can be posted to the Instagram user’s feed. Story feature is available on Instagram, Snapchat, Youtube, and Facebook.

Facebook stories work as a news feed. It offers viewers with more organic information. The story gets disappear after 24 hours of being posted. The best way to flash your business deals, offers and discount information on stories for your customers.

Chatbots:

80% of all communication with customers will be easily managed via chatbot by 2020.

Chatbots first offered pre-written messages and limited responses to basic queries. Made use of keywords to trigger the chatbot responses.

Now chatbots are being enhanced with the latest algorithms, now no longer needed pre-written content. Also, it can communicate with two people at once. Chatbot use and intelligence are expected to boost in 2020.

 Influencers:

Most of us read product ratings and reviews before making a purchase. We understand that customers have been sick of commercials on their social media feeds. So, they look for referrals from trustworthy ones. Ask local experts pr read site reviews given by existing customers to ensure the product quality.

Requesting referrals and using reviews from current and existing customers can help improve your online reputation and use your potential customers as influences to other social media networks, which assists to boost your network.

Disabled “Like” Button on Instagram:

It's no secret that users and brands are often obsessed with followers, likes and comments on social networking sites as a measure of brand recognition. However, this has a bad impact on human mental health. Instagram has decided to make likes not so prominent. 

If you use Instagram, you may be aware that you will now no longer be able to check the likes on other Instagram posts.

This step is taken by the company to help combat fake followers and likes. These fake numbers can make influencers and brands appear to have a broad reach than they have. Now brands and influencers will require to find effective ways to adapt to these remarkable changes.

So this was our list of top social media marketing trends, which we think could offer great challenges, as well as opportunities for digital marketers in 2020. Hire a digital marketing company Pune to build a strong social media customer base.

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