4 Things to Consider Before Starting an SEO Campaign for Your E-Commerce Site

There’s no doubt that higher ranking than your opponents on Google is a must. But, what if you are unaware of the SEO tricks and tips that will get your e-commerce site to the peak? If you’re missing out on clicks, you’re probably also missing out on sales.

Here are 4 tips every digital branding company should consider before setting an SEO campaign for your E-Commerce site:

A flawless Research:

Before starting any SEO work (on-site or off-site), you need, to begin with, research for keyword research and competitors. Why should we start with research?

Research is a crucial element of SEO. Marking the wrong keywords can ruin your campaign by producing low-quality traffic and few conversions, and no business wants.

The three primary areas you need to focus on when conducting Keyword Research:

Finding keywords for your home page and product page:

Be careful not to pick keywords that are too broad or too competing. If the match is too broad, you probably will end up with a high bounce rate and low conversion rate as of people clicking through to your site and not what they are looking for. Plus if you go after keywords with high conflict, it will take a long time to reach top rankings.

Pinpoint keywords for blog topics:

Creating blog content can help in ranking your e-commerce business for additional keywords that might not have a place on your main website. Additionally, you can capitalize on long-tail keywords with your blog.What are long-tail keywords exactly? These are unique searches that viewers use to search things online. They consist of more than two word.

Avoid keyword cannibalization:

Keyword cannibalization happens when multiple pages of the same website are trying to rank for the same keyword.To prevent keyword cannibalization, record each page of your site on a spreadsheet with the keywords you are trying to rank for. If you classify the keyword column, you should not see any doubling of exact keywords.

Once you are done with keyword research, you are halfway there! Now it’s time to plan for Competitor Research. The points to be considered for competitor analysis are as follows:

What are the keywords that your main competitors are going for?

Collect a list of keywords your competitors seem to be using with their SEO strategy. Furthermore, you should look to see if they have a higher Domain Authority (DA) than you? Or do their web pages have higher Page Authorities (PA) than you? Luckily, Moz is one such that will make the process easy. You can look for the information by installing the free Moz toolbar.

Where are they getting their links?

One crucial thing to remember is to pull a list of the places your competitors are getting their inbound links. To the list, you can use a tool like Open Site Explorer.

What is their site architecture like?

Look at the site architecture of competing sites. What is their navigation? How deep do their links go? E-commerce stores should pay particular attention to the design for:

Popular products in a particular category
Related products
Top-rated products
Recently viewed products.

On-page optimization:

While off-page search engine optimization(link building) is necessary, on-page optimization is just as important. On-page optimization covers all of the actions you take within your web pages to help your site rank sufficiently. Think of on-page optimization as the low-hanging fruit in the SEO game. You can manage this, which is great.When it gets to on-page optimization, there are eight key targets you need to focus on:

Keyword Optimization
Site Structure
Usability
Internal Linking
Social Media Integration
Mobile Version of Website
Customer Reviews
Rich Snippets
Social Media Integration

Adding Blog content:

Keyword research is essential to any SEO strategy. Since each page of your site should be optimized for only one keyword, there will be plenty of relevant keywords that don’t make it onto a page of your site.The way to rank for the keywords is by a blog. Including a blog, can optimize each post for a keyword that you are not marking with the main pages of your site. Besides your website pages, your blog posts need to be high standard and reader-friendly. Blogs are not just created in order to position keywords but also provides information to the consumer and try to engage them by the flow of the content.

Use of best SEO tools:

Either you are part of an SEO team or a solo tactician, there are plenty of SEO tools on the market to assist you to optimize your rankings. Here are some popular SEO tools:

SEOmoz Keyword Tool
Google AdWords Keyword Tool
Authority Labs for Monitoring
Open Site Explorer
Screaming Frog
Mergewords
Buzzstream
Ubersuggest Keyword Suggestion Tool
Citation Labs Broken Link Finder

Use of these tools will help you streamline your SEO process and can render the data needed for helping you make smart decisions that drive to better rankings.