Your online store is up and running!

But now you need to create an incredible experience so that visitors can trust your store and buy and buyers keep coming back for more.

One of the biggest factors in ensuring a great shopping experience is establishing trust.

So here are 5 great tips to help establish trust with your customers.

Testimonials and Reviews

Potential buyers pay attention to what your existing buyers have to say. Word-of-mouth matters. Allow real customers to add reviews and/or testimonials and include them in your website. Most customers look up online reviews and trust personal recommendations.

Add reviews and testimonials.
Include any mentions of your store or business in media to build credibility.
Respond promptly to any questions or comments on social media sites.
Do not ignore negative comments but address them.

Get a SSL Certificate

SSL or the Secure Sockets Layer security certificate encrypts information on the web. The simple lock icon, it is indicated by, has become the symbol of trust that your website is safe. This is especially important if users are going to share personal or credit card information on your site.

Your Logo

Your logo goes a long way in building your grand’s identity as well as credibility. Think of how you associate with trusted brands with logos (think Amazon, Google, McDonalds, Nike, and Starbucks and so on) and how the logos help you recall the products and services immediately.

Even if you are a startup or not a large corporation, you need to start building your brand. Create a logo and branding that matches the products and services you offer. It acts as a visual cue that develops a long term association between your website and your customers.

Share your Story

Stories hold great power in the human mind, especially life experiences. Sharing your story instantly helps customers bond with your brand. Be authentic and tell the story of how your company came to be on the ‘About Us’ page.

Support your story with photos and/or videos. Use simple language and include links to social media.

Badges and Seals

Badges and seals are logos, often of security agencies, just like the SSL. For example, the TRUSTe privacy mark, any badges from local business agencies; or the eBay “Verified” badge for online sellers.

Some apps help you establish trust quickly. McAfee SECURE shows that a third-party trusts your website. The PayPal Button adds the official PayPal payment icon to your store or site.

Building trust is integral to marketing and sales. If users consider your site or store trustworthy and reliable, they will not only buy from you but also share and recommend your products/services on their networks. These tips can help you build credibility quickly.

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