A Beginners Guide to Blogging for SEO

Blogging has exploded over the last few years, with more and more writers – both amateur and professional – and businesses taking to the web to communicate their thoughts, dreams, products, and services, in an attempt to try and outdo their competitors – as competition is rife and you need to stay on the top of you game.

However, in order to ensure that your blog, writing and company is seen by the masses and your target audience, you need to invest in a solid content marketing strategy and to blog for SEO.Bigstock Blog Blogging Homepage Social

To help you start your blogging journey, we have put together a list of three short and important aspects you need to take into consideration before and for the duration of your blogging journey, in order to successfully blog for SEO:

Choose WordPress

WordPress is the best platform for optimized blogging as it provides you with so many services and advantages that not only help you through the process but that a lot of other platforms do not have, and all of which are advantageous.

Some of the most important aspects are that WordPress is absolutely free to use, it is so simple to navigate, and it takes care of SEO (with the help of a plugin, which we will get to just now) with ease. But that is only the beginning.

WordPress has a number of plugins at your disposal for almost everything. One of the most popular SEO plugins is Yoast SEO. Yoast SEO gives you a checklist that appears at the bottom of every blog post – while in drafts – giving you an accurate guide of things you need to do, add or remove, in order to better optimize each and every one of your blog posts – it’s as simple and as easy as that!

Good Quality Content is King

We cannot stress enough how important quality content is for SEO purposes. Search engine bots are constantly searching for websites with authority and that are trustworthy. A website that is jam packed with uninteresting and badly written content will not catch their attention – well, not in a good way.

In order to make sure search engine bots pick up on your website for all of the right reasons, you need to make sure that your website stands out from the crowd – from other websites, businesses and social media influencers in your industry.

One way of doing this is creating quality content that your audience will find interesting and share with other people, as the more you content is shared, the more likely Google and other search engines will notice you.

Two aspects search engine bots take into consideration are the language you use on your blog – if you are not a native English speaker, for example, search engine bots will pick up on your use of phrases, words and spelling – and whether the content is repetitive or copied from other websites or blogs.

Both of these aspects will put you at a huge disadvantage when search engine bots are crawling your website, as your content will not come across as trustworthy or reliable, meaning you will not rank well and are less likely to be seen by your target audience.

It’s a Process, Don’t Rush It

When it comes to blogging for SEO, the truth is, you are not going to see immediate results, nor will you see them overnight. Many bloggers and businesses expect the results to be immediate or show in a week or two after they start blogging – but that is not the case. Blogging for SEO is a process that takes time, patience and serious commitment.

Once you have put together your content strategy and know how you are going to move forward, you can put it into play, building trust through valuable content and expanding your viewers and your customer base.

Having a hard time getting started with blogging for SEO? No problem, all you need to do it contact your local SEO agency in Dubai and they can help you get started, and support you through your blogging journey.