Guide to Building a Top Web Design Portfolio

A good start is equivalent to half battle won and same applies for portfolio building for Web designers too. If you present a perfect and most suitable portfolio then your chances for getting the client on board is half done. Getting someone convinced to trust you and not only pay you but also give his hard earned company’s reputation in your hands is a tough task.

You being a stranger to whom he may not have met ever it is your portfolio that does the job. So it I’d very important to give all necessary detailing in your portfolio so that client gets actual insight to your work and can assign you projects. Not only novices but experienced Web designers also make key mistakes while making portfolios and though they would be an expert in their domain they are not able to present themselves effectively. This creates negative impression and client also gets reluctant before giving his projects. On the other hand, after a satisfactory portfolio short listing a client gets confidence about the company that they can handle project effectively. So here we bring you an excellent guide which will help you make nice and subtle portfolios.

1. Keep content plain and simple :
As a Web designer, you know the importance of content and same applies for profile making also. Your content should be plain and simple yet effective. A client reads a number of portfolios before zeroing into one so it is very important that client gets to know all the information about you and your achievements in an effective manner. In this tough and competitive world, the less complex representation attracts clients more than a tacky and complex content.

2. Quality holds the key:
Always remember that the quality of your profile is the real game changer. The client when reads about your work it should get to know about your best content and all the links which you have shared should be your best. The images which you share should be not of low quality or blurred. Also, you can share testimonials from your previous clients so that your quality can be reconfirmed from others. Also, you should represent yourself as a highly effective team and not an individual who can do anything. This will prove your commitment towards your team and give a good impression.

3. Always keep target audience in mind:
You should not make portfolio as you like but should always remember that you are making your profile for your clients so you should always keep in mind their way of dealing and style of functioning. Profiles should be made as per their vision so that client will be able to relate to you and can get impressed. You can make different profiles for the different target audience and your work included in profiles should also be different as per clients projects.

4. Include case studies:
To make your work impressive you can include different case studies of your earlier projects. You can start with timelines as in when the project was started and how it crossed different stages. You can include different modules in your case studies like Project background and description, Project goals and objectives, Creative strategy, Success metrics and results, Client testimonials etc. This will surely give you an edge over others as after reading the same client will also visualise its own project getting accomplished with same ease and client’s confidence towards you as an individual or company will grow.

5. Make contact with client:
Once the client has read your profile and now want to connect to you to know you better then you must make sure that the contact portion of your profile should be easily accessible. Often we give so much detailing to other things that we forget to give this part its due importance. Your contact information should be easily accessible and client should not get confused or lost when he wants to search for same. You can also include different tabs such as “Request a call,” “Let’s work,”, “Love to assist you” etc. so as the client can connect with you or can give his/her details for you to contact him. You can also give them free weekly or monthly subscriptions to online magazines if you have any so that he can get to know you better.

Hope this guideline will help you make a perfect portfolio for you and get you, high-quality clients.
Manchun Pandit is working in India based top Website Designing Company as Digital Marketing Manager. We have more than 8 years Experience in the SEO, SMO, PPC and many more.